After ten years in software development, including four as a freelancer and contractor, I’ve learned that getting the client is often just the first step. Then the real game begins.

I write about changes in the software market, building a client acquisition engine, preparing for and navigating interviews, and sustaining a freelance career across different market conditions.

I share what I’ve learned from working continuously with clients across Europe and North America while living across Europe and Asia, along with what I see inside the private community.

I also write about mindset and philosophy because the way you see yourself affects how you approach clients, interviews, difficult work, and uncertainty. A lot of those lessons apply outside software too.